Brooklyn Ghostbusters: From Local Blog to National News

An example of how a short post on a neighborhood blog becomes a national news story.

Feb 29 – 9:34 a.m. Pardon Me for Asking Blog
Feb 29 – 10:08 a.m. Brooklyn Optimist Blog
Feb 29 – 12:11 p.m. City Room Blog, NYTimes.com
March 2 – 7:30 p.m. McBrooklyn Blog
March 3 – (time unknown) Curbed Blog
March 4 – 4:00 a.m. NY Daily News

On March 4, the Associated Press wrote a wire story on the Brooklyn Ghostbusters. It ran in newspapers and Web sites across the nation.

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2 Responses to Brooklyn Ghostbusters: From Local Blog to National News

  1. Morgan Pehme says:

    I am delighted how you have identified how the neighborhood reporting Katia Kelly (of the blog Pardon Me For Asking) and I did precipitated international coverage of the Brooklyn ghostbuster. It is, indeed, a perfect example of both how the web can really be used as a worldwide voice and also how little publications routinely out-scoop and fuel the mainstream media with little or no recognition for having done so.

    This story came about simply because Katia is a keen observer of her neighborhood and chronicles it daily for her excellent blog. As soon as I read her story, I knew it was a winner. As a journalism professor and former reporter, I intuitively understood that a real-life New York City ghostbuster is precisely the kind of human interest story that makes the media salivate. So I did what so many journalists are reluctant to do in this day and age – I reported it. Rather than echoing Katia’s content, I immediately called up the ghostbuster himself and interviewed him. At the time (10 a.m.), he was still sleeping and his mom answered the phone.

    As you can tell by the tongue-and-cheek article the above link to my blog references, the ghostbuster was a tad less impressive than I hoped, but, nonetheless, two hours later, The New York Times had picked up the piece and a few days and thousands of hits later, our story was being reported by news outlets as far away as Australia.

    Again, Katia and I received little credit for the scoop, but we did prove precisely what this post has sought to illustrate – how a small neighborhood blog can influence media on the largest of levels.

    Morgan Pehme (ak.a. The Brooklyn Optimist)
    brooklynoptimist@gmail.com

  2. Pingback: Brooklyn Ghostbusters: Blog Post to World News « The South Jersey Line

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