Blogger’s Voice

“Great bloggers speak with informed, personal authority through an honest, lively voice. Their posts often engage readers in a productive conversation through comments posted to the blog. To write a great blog, write about what you know – your passion, well researched and reported. Employ the skills of a news columnist, crafting a personal, first-person voice that readers will find engaging, comfortable and honest. When you don’t know something, do not be afraid to admit it. Great bloggers see their posts as the first comment in a conversation, rather than the final word on that particular topic.”

From the How to write for the Web Wiki by Robert Niles – Online Journalism Review

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