Brooklyn Ghostbusters: From personal blog to international news

An example of how a short post on a neighborhood blog became an international news story.

Feb 29, 2008 – 9:34 a.m. Pardon Me for Asking Blog
Feb 29, 2008 – 10:08 a.m. Brooklyn Optimist Blog
Feb 29, 2008 – 12:11 p.m. City Room Blog, NYTimes.com
Feb 29, 2008 – 5:20 p.m. Gothamist
March 2, 2008 – 7:30 p.m. McBrooklyn Blog
March 4, 2008 – 4:00 a.m. NY Daily News

On March 4, 2008, the Associated Press wrote a wire story on the Brooklyn Ghostbusters. It ran in newspapers and Web sites across the globe.

And five hours after I initially posted this on The South Jersey Line, Morgan Pehme wrote this comment on the message board.

Lessons from the Brooklyn Ghostbusters posts:
1. Pay attention to your beat. Notice things. Share them.
2. Advance the story. Look for opportunities to good deeper. Do original reporting. Pick up the phone…and ask questions.
3. Read what others are writing about your topic. Link to them.
4. Add value.
5. Give credit to others.
6. Pay attention to your stats.
7. Continue the conversation.

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