1. Try it. Perfection isn’t necessary.
See two examples of video tech reviews:
David Pogue’s Review of a Flip Camera (NYTimes.com)
Walter Mossberg’s Technology Videos (Wall Street Journal)
2. Go for authentic, not news imitation.
3. Web video is not the same as TV video
4. Keep it short. Two minutes or less.
Naka Nathaniel – “Think Beatles.”
5. Prepare. Prepare equipment. Prepare questions. Prepare ideas of shots you want to get.
6. Do interview in a quiet place.
7. Mix up your shots. (Wide, medium, close-up). Think about framing and rule of thirds. Hold each shot for 10-15 seconds.
8. Shoot in sequences.
-Close-up on the hands
-Close-up on the face
9. Use pans and zooms sparingly
10. Be silent when you shoot.
11. Define your story in first 20 seconds.
12. Make sure it has a beginning, middle, and end.
13. Use short clips, the more the better.
14. Focus on one central idea and stick with it.
15. Characters make stories. The better characters, the better your stories will be.