Review AP style – In general, avoid capitalization. Use a capital letter only if you can justify it – like proper nouns (specific person, place, or thing), compositions (books, movies, plays, poems, etc), first word in sentence, or formal titles.
2. Numbers and numerals
Review AP style – In general, spell out whole numbers below 10 (ie one to nine), use figures for 10 and above.
3. Age and hyphens
Example: 20-year-old Jim vs. Jim is 20 years old
4. Internet, website
5. it’s vs. its
their vs. they’re
your vs. you’re
effect vs. affect
6. Avoid !!!!, ALL CAPS, text speak and PLZ
7. Link. Link. Link. And make sure your links work and are formatted properly.
8. Don’t bury good quotes in commentary.
Jane felt like the luckiest girl alive when she smiled and with a glimmer in her eye told me, “This is the best day of my life. I think I finally found true love.”
“This is the best day of my life,” said Jane. “I think I finally found true love.”
9. Don’t qualify, apologize or back into your lead. No open-mic apologies.
10. Say what you mean. Say it clearly. Say it simply.