Week 4

Post 4: Original 300-500 word article that quotes at least two sources. Due Saturday at 8 p.m.

(See what you can do in 380 words)

Required elements:

  • Compelling, descriptive headline that uses keywords. (See How to Write Effective Web Headlines)
  • 300-500 word article formatted for the web. Write it and format it using Tips for Writing for the Web.
  • Two sources quoted. These are real people who have something relevant to say. You quote them word-for-word. Full names uses.
  • 5 Ws answered
  • Compelling lead
  • Organized story structure
  • Writing is compelling, free of spelling or grammatical errors.
  • Post is scanning-friendly. It features shorter sentences (or mix of long and short), paragraphs, lists, and headings.
  • Post is related to beat topic and provides useful information to the reader.
  • Key facts and information are attributed to sources, with hyperlinks if possible.
  • Proper permissions and credit for content created by others.
  • Posts are tagged with five user-friendly key words.

Reading Assignments:
-Read “Why I Blog” by Andrew Sullivan, The Atlantic Magazine
-Read JournalismNext Chap 10 – Managing news as a conversation (p. 277-309)
-Read JournalismNext Chap 11 – Building a digital audience for news (p. 310-334)
-Read JournalismNext Chapter 3 – Crowd-powered collaboration (p. 68-92)
-Read JournalismNext Chapter 4 – Microblogging (p. 93-118)
-Read “What I Learned in Joplin” by Brian Stelter

In Class:
Ten Things to Watch Out for in Your Blog Posts
News is a Conversation
Twitter 101 for Journalists
What does “What I Learned in Joplin” have to do with me?
-28 Ways to Grow Your Audience

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