A hyperlink guide to Look at Me!

Here are a series of links to accompany the article Look at Me! by Maureen Tkacik, Columbia Journalism Review, June 2010

Tkacik’s career at glance:
-1998 Drops out of UPenn and gets an internship at Philadelphia Daily News
-Wrote Internet column at the Asia headquarters for Time magazine
-2001 – LA bureau of Wall Street Journal covering the “youth beat” – music, fashion, pop culture. Fired for mishandling of a story about Abercrombie
-2004 – Began writing for Philadelphia Magazine
-2006 – Took job at American Apparel as part of effort to write book about “nothing-based economy”
-2007 – Took job at Gawker Media, helped launch Jezebel
-Currently freelance for the Nation, New York magazine, The New York Times, The Baffler, Vice, The Washington Post, Philadelphia and Boston magazines, VanityFair.comTalking Points Memo, Reuters.


What are the benefits of being a journalist in an age of “personal branding?”

What are the pitfalls of being a journalist in an age of “personal branding?”

Why does Maureen Tkacik say that Gawker was “probably the least-demoralizing media job I’ve ever had?”

What is your personal takeaway from this article?

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