A hyperlink guide to Look at Me!

Here are a series of links to accompany the article Look at Me! by Maureen Tkacik, Columbia Journalism Review, June 2010

Tkacik’s career at glance:
-1998 Drops out of UPenn and gets an internship at Philadelphia Daily News
-Wrote Internet column at the Asia headquarters for Time magazine
-2001 – LA bureau of Wall Street Journal covering the “youth beat” – music, fashion, pop culture. Fired for mishandling of a story about Abercrombie
-2004 – Began writing for Philadelphia Magazine
-2006 – Took job at American Apparel as part of effort to write book about “nothing-based economy”
-2007 – Took job at Gawker Media, helped launch Jezebel
-Currently freelance for the Nation, New York magazine, The New York Times, The Baffler, Vice, The Washington Post, Philadelphia and Boston magazines, VanityFair.comTalking Points Memo, Reuters.

Questions:

What are the benefits of being a journalist in an age of “personal branding?”

What are the pitfalls of being a journalist in an age of “personal branding?”

Why does Maureen Tkacik say that Gawker was “probably the least-demoralizing media job I’ve ever had?”

What is your personal takeaway from this article?

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