A Very Brief Discussion on News Monetization

Monetization… the process of converting or establishing something into legal tender.

Consider the traditional business model for news:
1. Journalists decide/create the “news”
2. Deliver to audience (via newspaper, magazines, TV, radio)
3. Sell ads (or subscriptions) around news content based on size of audience

How does the Internet change this model?

Let’s explore some new web and mobile revenue models (excerpted and adapted from https://hackpad.com/Ch2paBpUyIU#Web-and-Mobile-Revenue-Models)

•    Display Ads – ex. Yahoo!
•    Search and Text Ads – ex. Google
•    Video Ads – ex. Hulu
•    Audio Ads – ex. Pandora
•    Promoted Content – ex. Twitter, Tumblr
•    Recruitment Ads – ex. LinkedIn
•    Classifieds – ex. Craiglist
•    Featured listings – ex. Yelp
•    Email Ads – MSN
•    Location-based offers – ex. Foursquare

•    App Sale – ex. Instapaper ($3.99 for mobile app)
•    Retailing – ex. Zappos
•    Marketplace – ex. Etsy
•    Aggregator – ex. Lastminute.com
•    Group buying – ex. Groupon
•    Digital goods / downloads – ex. iTunes
•    Pay what you want – ex. Radiohead
•    Auction – ex. eBay
•    Reverse Auction – ex Priceline Name Your Own Price
•    Opaque Inventory – ex Hotwire
•    Barter for services – ex. SwapRight
•    Crowdfunding – ex. Kickstarter

•    Content as a Service – ex: Spotify, Netflix
•    Freemium SAAS – ex. Dropbox
•    Donations – ex. Wikipedia
•    Membership Services – ex Amazon Prime
•    Full Paywall — ex. The Times of London
•    Metered Paywall – ex. NYTimes
•    Freemium Paywall – ex. The Economist

•    Paid App Downloads – ex. WhatsApp
•    In-app purchases – ex. Zynga Poker
•    In-app subscriptions – ex. NY Times app
•    In-app Advertising – ex. Associated Press

•    Freemium – Free to play w/ virtual currency – ex. Zynga
•    Subscription-  ex. World of Warcraft
•    Premium – ex. xBox games
•    DLC – (Downloadable Content)  – ex. Call of Duty
•    Ad Supported – ex – addictinggames.com

What do these new business models mean for news organizations?

What does this new business landscape mean for future journalists or content creators (photographers, filmmakers, TV producers, musicians, writers, etc)?

What does it mean to be an entrepreneurial journalist?

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s