1. Run spell and grammar check.
Review AP style – In general, avoid capitalization. Use a capital letter only if you can justify it – like proper nouns (specific person, place, or thing), compositions (books, movies, plays, poems, etc), first word in sentence, or formal titles.
3. Numbers and numerals
Review AP style – In general, spell out whole numbers below 10 (ie one to nine), use figures for 10 and above.
4. Ages and hyphens
Example: 20-year-old Jim vs. Jim is 20 years old
-In a series
Example: “red, white and blue”
Example: “The best way to see the boardwalk, unless you are in a hurry, is in a surrey with a fringe on top.”
-Before a conjunction introducing an independent clause
Example: “I have lived in New Jersey my entire life, and I think it’s the best place to be.”
6. Word usage
it’s vs. its
their vs. they’re
your vs. you’re
effect vs. affect
7. Avoid !!!!, ALL CAPS, text speak and PLZ
8. Link. Link. Link. And make sure your links work and are formatted properly.
9. Don’t qualify, apologize or back into your lead. No open-mic apologies.
10. Say what you mean. Say it clearly. Say it simply.