Web Video 101 Revisted

1. It’s about ACTION.

2. Web video and TV are not the same. See a video story presented three different ways:

-By an on-camera local reporter (1:45)
-By ESPN and a big production crew (1:50)
-By NYTimes.com to go with a Sunday magazine article (4:15)

3. Some basic shooting tips.

4. Good video is 51 percent audio.

5. Tips for video interviews

  • Avoid yes/no questions
  • “Describe for me.”
  • Try to evoke feeling and emotions
  • The subject should not look into the camera, unless they are talking to the viewers directly, or to another person remotely.
  • Use rule of thirds. Split the frame up into thirds (tic-tac-toe style). Main subjects/elements should be in the thirds.
  • Head and nose room.
  • Have sun or main light coming over your shoulder.
  • Get microphone close or use a lave mic.
  • Be silent while they talk.
  • Interviews are where you get the “why” of your story.

6. Tips for shooting b-roll

  • Variety of shots and angles
  • Five shot rule is great guide for making sure you get the: “what” (close up on hands), “who” (close up on face), “where” (wide shot), “how” (over the shoulder shot), “what else” (other shot).
  • Steady shots. Use tripod if available.
  • Hold shots for 10-15 seconds.
  • Avoid pans or zooms.
  • Let action move across frame rather than moving with it.
  • Have an opening and closing shot.
  • Use clean editing and transitions.

7. Editing

Some basic editing tips

  • Log your video (soundbites and b-roll)
  • Story boarding
  • Start editing process with audio: interviews, natural sound, music (in that order)
  • Build sequences
  • Rough cut
  • Fine tune audio
  • Fine tune sequences
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