1. It’s about ACTION.
2. Web video and TV are not the same. See a video story presented three different ways:
3. Some basic shooting tips.
4. Good video is 51 percent audio.
5. Tips for video interviews
- Avoid yes/no questions
- “Describe for me.”
- Try to evoke feeling and emotions
- The subject should not look into the camera, unless they are talking to the viewers directly, or to another person remotely.
- Use rule of thirds. Split the frame up into thirds (tic-tac-toe style). Main subjects/elements should be in the thirds.
- Head and nose room.
- Have sun or main light coming over your shoulder.
- Get microphone close or use a lave mic.
- Be silent while they talk.
- Interviews are where you get the “why” of your story.
6. Tips for shooting b-roll
- Variety of shots and angles
- Five shot rule is great guide for making sure you get the: “what” (close up on hands), “who” (close up on face), “where” (wide shot), “how” (over the shoulder shot), “what else” (other shot).
- Steady shots. Use tripod if available.
- Hold shots for 10-15 seconds.
- Avoid pans or zooms.
- Let action move across frame rather than moving with it.
- Have an opening and closing shot.
- Use clean editing and transitions.
Some basic editing tips
- Log your video (soundbites and b-roll)
- Story boarding
- Start editing process with audio: interviews, natural sound, music (in that order)
- Build sequences
- Rough cut
- Fine tune audio
- Fine tune sequences